Business Feature: Beloved Creations

Meet: Cassie Roncancio

Tell us a bit about yourself.

My name is Cassie and I am the heart (and hand) behind Beloved Creations.  I work out of my home in tiny little increments of time, aka when my son Cruz is sleeping.  My husband of 10 years, Andres, is my biggest cheerleader, and he and my son are my biggest motivation. 

When did you fall in love with hand lettering and what made you pursue it? 

I’ve always had a creative side, but no true outlet for my creativity.  About 3 years ago, I was asked to create a handful of chalkboards for a family wedding, and of course I wanted to help.  I had never done chalkboards before! Or any scripting, really.  After creating these boards, I realized that I kinda had a knack for it.  The rest is history, I guess! I have finally found my own style over the course of the years and it’s fun to see how far I’ve come.


What inspires you?

My inspiration to work hard definitely comes from my husband and my son. I always want to make them proud. In terms of the artwork specifically, the customer and his/her request kind of drives the direction I take the piece, especially if I have a backstory to who the piece is for or what it means to them.


Tell us about your business Beloved Creations. What is one lesson you are learning in this season?

It took me a long, long, long time to finally consider this a business.  I kept making the excuse that I didn’t have a business name, ha!  Lame excuse. After leaving my teaching career of 10 years, I had a hard time with my identity, because it had been so wrapped up in what I was doing, not in whose I am.  A friend and mentor recommended I read Life of the Beloved by Henri Nouwen.  There is a quote in the book that says, “The world tells you many lies about who you are, and you simply have to be realistic enough to remind yourself of this. Every time you feel hurt, offended, or rejected, you have to dare to say to yourself: 'These feelings, strong as they may be, are not telling me the truth about myself. The truth, even though I cannot feel it right now, is that I am the chosen child of God, precious in God's eyes, called the Beloved from all eternity, and held safe in an everlasting belief.”  It hit the nail on the head.  I was believing lies about myself and was holding on to them so strongly that they’d become my truth. BUT I am the chosen child of God, I am precious in His eyes, I am called the Beloved. And this is the journey I am still on.  I continue to battle lies, fight the game of comparison, and rest in God’s love and grace and gift of creativity. 


Refinery Co. Tribe believes we're better together.
Why do you think it's important for women to encourage one another & build each other up?

It’s so important for women to encourage one another and build each other up because it is so counter-cultural.  Everything’s a competition to be more talented, more successful, prettier, a better mom – you name it.  Jesus calls us to live in community and to spur each other on for a reason. It’s how we are meant to live.  The days I find myself struggling the most are the days I realize I have isolated myself from my tribe and from the Lord.    

How does your faith play a role in your creativity?

It is everything! My faith deeply influenced my desire to start this business and continue to channel my inner creativity. I am His creation, called to create!